As part of your overall SEO plan for your website you need to track how many visitors each page of your site receives daily and which pages are the most popular.
After you have done your initial search engine optimization to your website is when you want to begin tracking. What you are looking for is how your search engine rankings change with your site optimization. You will then evaluate your ranking and determine why your ranking has improved for certain keywords and then transfer this knowledge to increase your rankings on all your keywords.
There are two different areas you should track. The first is page views. You will use page views as apposed to “hits” because hits are a reflection of everything including image files. Page views shows how many times each page on your website has been viewed.
The second area to track is the most popular pages of your website and the search keywords that surfers are using to find your website. This information will allow you to duplicate the success of these pages on other pages of your website.
You can pay to review your website rankings or you can use a free service such as StatCounter.com. With a service like StatCounter you will be able to have on your website an Invisible Counter Option for; Popular Pages, Entry Pages, Exit Pages as well as Keyword Analysis and Visitor Paths.