SEO is something that can be done in house, by you or can be done by hiring an experienced SEO marketing firm. If you decide on the latter and are going to hire out your SEO work than you need to carefully look at what will that firm be doing for you.
Here are some basics of what you should be looking for in SEO services.
- Will your title tags be evaluated and changed if necessary?
- Will your meta tags be evaluated and changed if necessary?
- Will the firm create two site maps, one for your website and one for search engines?
- Will the firm make suggestions on file names and page names?
- Will the structure of your site be reviewed and suggestions made on how to optimize your sites architecture?
- Be clear on how mistakes will be handled. Many firms charge to redo work even if the mistake was on their end.
- Will keywords and keyword phrases be worked in throughout the entire site?
As you evaluate your options on hiring out for SEO services or doing the work yourself be sure to keep these key points in mind.
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Now that you’ve learned that your blog can be optimized for SEO it is time to really take a look at some common mistakes amateur bloggers make.
Often times new bloggers will give the title of there blog a catch phrase or fun title. This may work when it comes to ice cream for example Baskin and Robins is a great name but has nothing to do with ice cream. However in the online world you need to work your keywords and keyword phrases into your blog in every relevant way possible. This begins with your title.
The title of your blog should be thought of as a headline. You want your title to get archived with your posts so that those keywords that you have worked into your title can become part of what the search engines query.
You also want to take a look at your page titles. Most blogs have a “home” page and an “archive” page. Think about this, if your blog is about SEO your archive page title could be SEO Archive or SEO Tidbits Archive. The idea is to work your keywords and keyword phrases into the titles as well as the content of your blog.
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